Inspired by Nature,
Friends,and Necessity
By friends, for friends.
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👩🔬 Quality
Quality is more than a buzzword – it’s a commitment. From farm to final product, we carefully select ingredients and formulate effective products. Onesto is operated to higher quality standards than the government requires. We believe in providing customers with pure, clean, and tested products as a minimum standard.
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🫱🏼🫲🏽 Community
Though Monterey county is known for its natural beauty and tourist attractions, over 54,000 of our local residents are living at or below the poverty level. There’s a severe shortage of jobs with upward mobility. Our goal is to provide gainful employment opportunities to elevate our community – one job, one household, and one family at a time.
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🌱 Sustainability
Environmental sustainability isn’t a luxury product. It’s not only available to the wealthiest people. It’s an essential value for all companies, regardless of industry, to have. We operate Onesto with the most sustainable ingredients, packaging, and shipping methods available.
Our Logo
Onesto's logo is inspired by screech owls near our founder’s home and symbolizes the interconnectedness between nature and the company's values. Onesto actively sponsors Shadow, a rescued screech owl at Hawks Aloft raptor rescue in New Mexico.
Why We Started Onesto
(Because of crappy, expensive-a$$ products)
Our founder started her hair journey 2022 after doing the worst to her own hair - black box dye on naturally blonde hair *for a year* and then trying to undo it. ☠️ After harrowing home bleaching sessions, over $1000 in hair products, and a few months later, she realized just how much cosmetic companies were overcharging their customers for products that barely worked and certainly didn’t help her hair recover.
She told her friends about her disastrous hair journey and heard the same story from all of them. They were spending $100s a month on products that didn’t deliver results contained cheap ingredients that were harmful to their skin, their hair, and the environment. Something had to be done! So, she started researching and learning about the structure of the human hair. She formulated the first version of the 3 in 1 product in summer of 2023 from high-quality, plant-based, and natural ingredients. Eleven versions and months of testing later, she landed on the final version and founded Onesto in November 2023.
